$170B Liquidity Problem: Ending the Paycheck-to-Paycheck Cycle

Most Americans live paycheck to paycheck and don’t have enough money for a rainy day.

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It’s a $170B Liquidity Problem: Americans spend $170B a year just waiting for their next paycheck. That includes fees from payday loans, bank overdrafts, subprime credit cards, and various types of late payments.

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This means working Americans spend more each year just waiting for their next paycheck than they have in savings.

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This Liquidity Problem is a terrible situation. For both employees and employers.

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If you can’t afford gas or to fix a flat tire, you’re more likely to miss work.

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If you can’t afford treatment for sickness or an injury, you’re more likely to miss work.If you can’t afford childcare, you’re more likely to miss work.

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If you’re out of money, you’ll be stressed, less well, and less likely to be productive on the job.

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The Liquidity Problem also costs employers in terms of employee turnover costs and lost productivity.

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In industries with high turnover (e.g., retail, restaurants, hospitality, health care) employers pay $4-15k in turnover costs per employee per year.

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Rain solves this problem by making it easy for employers to enable their employees to get paid instantly after each shift.

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Employees who are paid today are more likely to show up to work today.  It’s as simple as that.

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This isn't just about financial liquidity. It's about restoring dignity, reducing stress, and fostering a more productive, present workforce.

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With Rain, we're not just solving a financial problem. We're unlocking the potential of the American worker.

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—Alex Bradford, Rain Co-Founder, CEO